Using Ethnography I’ll gather mostly Qualitative Data from;-
- Focus groups of 3-10 people
- Post Questions on Adobe Creative Forums to young people
- Post Surveys on Social Media using (Survey Monkey)
- Ask young Creatives on Linked In
Ethnography is perfect for this campaign as it’s mostly used in the social sciences to understand human behaviour and activity. I specialise in UI/UX (User Experience/User Interface) Design so I’ll use that knowledge in this brand design too
This type of data will more than likely lead my design as it’s something that I’m assuming Adobe are valuing more than the actual logo design (as they put some major restrictions on the logo as opposed to the campaign ideas).