So I’ll be doing Practice Based Research on the ‘artefact’ in question (Adobe Creative Cloud Logo/Campaign) by looking at existing Adobe marketing campaigns, themes and logo’s whilst trying to remix components they already have. Keeping it a ‘Holistic Creative Campaign’ to align with their other marketing campaigns.
Practice Based Research Resources
Some of the technical data/sources I’ll be utilising during each experiment;-
To look at their existing marketing strategy, campaigns and brand.
To see what young creatives enjoy, produce and thrive from. To try and understand how they think and maybe guage what catches their interest which will help a lot with my campaign idea.
Survey Monkey (www.surveymonkey.com)
To directly survey my target audience of young creatives to see what they would actually like to see in a remix of the adobe creative cloud brand/marketing strategy.