So working on the logo more I’ve realised it’s not actually an infinite symbol inside the cloud logo it’s actually 2 ‘c’s, yeah I know, I’m an idiot! So this helps more with the design ideas. However after some practice and playing around with logo designs I decided to do away with the double c’s in the current logo and opt to go without and I think it still delivers the same effect, Though slightly different. As a result I’ve made the following:
Using Adobe Photoshop CS 5.1 (64 bit) primarily I’ve made logo’s that resemble sketched out clouds that look like they’ve been scribbled in. Somewhat like children or younger creatives would do as well giving it a thread like appearance. The campaign idea I’ll be aiming to do will be based off the whole scribbled coloured in motif.
I also made it so that I’ve done the logo I liked the most in white to see if it worked and it did, I just had to make the worded part of the logo thicker to make it look normal against white. It’s a common issue with logo’s and this also a common litmus test to see if a logo works (whether works in black and white). Which this does.