So I was asked by a friend to help consult him on a logo who needed something simple for his men’s products range. I advised initially on correct pricing and what he’d need to pay to have it done, in the end I ended helping him out and doing it for him. It’s a new start business so I was happy to give him a helping hand with some professional brand design. He wanted something in a vintage, pugilist poster style.
In a a Victorian style almost and it was going to be heavily reliant on good typography. So I chose Mesquitestd Regular.
I think it brings out the style we need. So being a user of beard oils I understood the style in which he wanted to the logo’s roughly the and Pugilist posters was enough to get going with some ideas. This has been worked on for the past 2 weeks but would have been done sooner if I wasn’t working on Assignment 2 obviously. I’ve had to give this my time here and there but overall I think it turned out quite well. The below where the initial designs.
I personally quite liked this selection of designs the top one taking inspiration from the Spruce logo;-
The middle one taking inspiration mostly from previous work I’ve done before but also the below two logo’s.
However mixing them together I was quite happy to get the below logo. Though wanting to give the client EVEN more choice I decided to do more variations without being prompted by the client to help give him more choice. Which resulted in the following below;-
After I sent these off I received an ecstatic reply asking for the bottom left logo to have a 10ml text addition to be added and sized to be printed at 31x31mm. So doing that in Adobe Photoshop and Illustrator I sent it back as the following aswell sending .JPEG versions to be viewed and send around to other investors, partners, friends, colleagues etc. I also sent him the raw versions in photoshop/illustrator with the right bleed left into so it could be printed off ASAP. As urgency was an issue for the client.
Over all quite happy with the logo as was the client and hopefully I’ll have some pictures after it’s been printed and applied on bottles. It’s always nice to see product logo’s on the actual products as a designer.