For the Pianist website the client (Martin Jacoby) was very clear he wanted a clean/minimalistic website with a simple logo.
On his current website he has the following logo.
It’s a simple Typographic (art of type) logo which get’s the job done and the client has indicated that he wants a similar logo for the website I’m going to build.
Using the ‘Fontspring Matcherator‘ I found the font to be ‘Savile’
This will be handy to know if the client wishes to use the same font going forward and as I did not know the previous designer using this trick to find fonts is a great way to continue where a previous designer has left off. It’s a nice tip to know for the future after I graduate when I start doing work in the web design industry.
So looking at other similar Typographic logos for inspiration and research I found the following contest that took place for a German company :-
So a German company were looking for a modern, masculine design for their company and entered that into a competition. In it this logo won. The idea of a signature logo really appeals to me for something like this project.
It show’s class, style and simplicity. Which is what the client briefed me that those were some of his main qualities he wanted the website to exude.
If I could take a scanned picture of his signature against white paper I could ‘live-trace’ it in Adobe Illustrator (Cs 5.1 64-bit) and turn into a ‘Vector’ (able to re-size to any size) image. This would be very handy if he wanted to use it in print-marketing material afterwards.
Piano Key Iconographic Logo
The second logo is a very simple idea. It deviates from the style and substance that the first signature logo had above but it’s clearer what the logo is for.
I don’t think the client would particularly like it and I don’t believe it would do well in his industry in terms of marketing. His target audience are people who may not be interested in this type of logo.
However creating this would be a very simple job in Adobe Photoshop or Adobe Illustrator. Simply have a large thicker font above the main body of the logo and just add two different tones/sizes of rectangular shapes to the two letters above. Instead of the ‘DC’ it would ‘MJ’ for Martin Jacoby.
It might be worth designing just to have different options when going to the client next with logo designs.
Conductor Iconographic Logo
This takes the second Iconographic logo we’ve just seen that show’s the piano keys and expands on it. This logo is for a conductor however you could always reshape the letters to fit the shape of a Piano.
You could do that by Rasterisation (changing layer from vector to pixels/dots) of the layers in Photoshop/Illustrator. Once that’s done you could cut it with a selection tool or using other shape’s to cut certain angles into it. This would allow you to bit-by-bit craft the shape of a piano.
Similar to the below;
Though the other logo ideas are still worth designing to give the client wider options. From the brief he’s already given me I feel the signature typographic logo is the strongest fit for the client. I’ve asked the client on his opinion and with his response I’ll design accordingly.
I do feel strongly about the signature logo and if given the go ahead I’ll ask for the client’s signature which I will then live trace into Adobe Illustrator 5.1 (64-bit) to then work on in vector form by perhaps using the ‘Savile’ font underneath his signature.